SCOTT MCFARLIN

CREATIVE DIRECTION » STRATEGY » PRODUCT DESIGN » UX

I am an interactive marketing, advertising and product design creative with many experience as an art director, creative director, product designer and UX director for some on the top companies in the industry working on a wide range of brands. I have managed, lead and inspired creative departments as large as twenty and as few as one.

Leadership, client relationships, strategy, strong understanding of brands, marketing, advertising, original video content, product design, ux and deep knowledge of all things interactive are my strengths. I try to always have a point of view, make quick decisions and lead by example.

Specialties:
Responsive web sites and applications, native mobile apps, messenger bots, social media integrations & influencer programs, original video content, digital product leadership

Brands I have worked with include:

Entertainment:
ABC, American Idol, Americas Got Talent, Asia's Got Talent, Billboard Music Awards, BBC, CBS, CNN, Coke, Dancing with the Stars, Discovery Channel, E!, ESPN, Formula E, FOX TV, Fox Entertainment, Francis Ford Coppola, The Grammy Awards, Hulu, IHeart Music Awards, Miss Universe, NBA, MTV, NBC, Nickelodeon, The Oscars, PBS, TLC, Univision, VH1

Tech:
Facebook, Twitter, Google, eBay, PayPal, Nasa

Consumer Goods & Services:
Walmart, Unilever (AXE, Dove, Suave, Tresemme, Vaseline, Degree, Clear), T-Mobile, Kraft (Kraft Master Brand, Gevalia, Maxwell House), Mars(M&Ms, Snickers, Milky Way), Mattel (Barbie, Hot Wheels, Monster High) Fisher-Price, Hasbro (Furby, Nerf, Elmo), Johnson & Johnson(Tylenol, Clean & Clear, Motrin, BandAid, Neutrogena, Aveeno), Cody Beauty (Lady Gaga Fame Perfume, NYC Cosmetics and others), Microsoft, Safeway, Columbia Sportswear, Nestle, Intel, Disney, Uncle Ben's, Pedigree, Energizer, Pepsi, P&G (PUR), Pioneer, Boost Mobile, UNICEF, VISA, US Cellular, Miller Brewing (MGD, Miller Lite), Adidas Golf, Shutterfly, Pizza Hut, Diet Coke, Mandalay Bay Resorts, LasVegas.com, Wells Fargo, Sears, Butterball, Vans
Experience
TELESCOPE, INC.
CREATIVE DIRECTOR, UX/UI
& PRODUCT DESIGN

LOS ANGELES, 01/2015 - 08/2019
LUNCHBOX
CREATIVE DIRECTOR, CONTENT,
UX/UI & PRODUCT DESIGN

LOS ANGELES, 06/2012 - 12/2014
RAZORFISH
ASSOCIATE CREATIVE DIRECTOR
LOS ANGELES & SAN FRANCISCO, 05/2009 - 05/2012
TBWA\CHIAT\DAY\TEQUILA
ASSOCIATE CREATIVE DIRECTOR
LOS ANGELES, 07/2006 - 04/2009
AGENCY.COM
CREATIVE DIRECTOR (01/04-06/06)
SENIOR ART DIRECTOR (12/00-01/04)

SAN FRANCISCO, 12/2000 - 06/2006
ORGANIC, INC.
ART DIRECTOR
SAN FRANCISCO, 06/1999 - 12/2000
Education
SAN FRANCISCO STATE UNIVERSITY
BACHELOR OF ARTS
Art Major w/emphasis on Conceptual Design and Information Arts (New Media Design)

Talent Show Voting Mobile App

A white-labeled 2nd screen experience for the world's biggest talent shows; synced to live broadcasts for real-time voting, play-a-long trivia and other audience engagement features. Case Study »


Live Studio Web & Mobile App

SaaS production tool for live video management and graphics for Facebook Live. In partnership with Facebook, this easy to use production tool allows you to go live on Facebook, add a wide range of graphic overlay as well a utilize real-time data on Facebook such as comment and polls and put them on air as graphics. Paired with a talent web view for use as a teleprompter in studio as wells and an all-in-one camera mobile app with feedback and moderated comments from producers. Case Study »


Campaign Manager Platform

SaaS web application platform for creating, managing and pushing live consumer facing apps often synced in real-time with live TV shows such as polls, voting and play-a-long games like trivia and prediction with sweepstakes. Easy to use and style with WYSIWYG feature, publishing and sharing tools and analytics. Case Study »


Fantasy League Game

A weekly play-a-long game synced to TV broadcasts where fans try and predicted what contestants will do, say, or win weekly challenges. Fans earn points for correct answers and results are displayed in real-time creating a true second screen experience. Case Study »


The Oscars Fan Ballot

A real-time web app prediction game that let fans make their Oscars pics, challenge friends, earn points and win exclusive prizes.


Live Autograph App

A white label app allowing celebrities to take selfies and digitally sign autographs on a custom tablet web app in real-time. It utilizes comments and replies on a Facebook post to select lucky fans and reply with autographed photos.


Dancing With the Stars Real-time Dance Off

Utilizing a white label real-time "passion" vote web app product, Dancing with the Stars engaged fans by doing a live vote each show with real-time results on air as part of the set.


ESPN Score The Panelist

A real-time play-a-long game coincide with a refresh of this long running sports show where the host scores the panelists based on their answers. Now the audience can be directly involved with this web and score the panelist as well as helping these guest speakers earn stat points during the season.


Selfie Maker Web App

A white-label selfie maker web app allows fans to easily create social sharable images. App includes admin moderation with selfie gallery.


Video Recording Kiosk

A white-label interactive kiosk designed to record video from participates. This example from The Sundance Film Festival was used to capture video clips from celebrities and other attendees for a Francis Ford Coppola tribute film.


Billboard Music Awards

Another white label app focused on high-impacted verified fan voting.


Masked Singer Social Game

A weekly Twitter that allowed fans to try and guess who was the singer behind the mask. Leading up to airtime, clues were released for each contestant. Heavy social buzz and trending hashtags helped lift weekly viewership in this wildly popular show.


Asia's Got Talent Messenger Bot

Multi-country and multi-language Facebook Messenger bot with weekly fan voting for contestants.


Social Content Curation Platform

SaaS web application platform for moderating Twitter, Facebook and Instagram social content as well as a proprietary data submission and media upload content via various white label apps. Used to filter through content and send it ti various other white labels apps such as social feed galleries, photo/video contests, etc...